It is amazing that in the last 20 years there have been more and more communication channels. As a result, marketers and Baby Boomers are finding it very difficult reaching and communicating with Generation X and Yers. We know from research that 70% of jobs are NEVER advertised and that those unadvertised jobs are uncovered through netwroking and personal contacts.
When teaching a career-placement class at Virginia Tech, I conducted a survey asking graduating seniors what is the number one way you look for jobs. The result was online. Yet, at the time, less than 10% of people got jobs that way. I am not sure what that percentage is now, but it cannot be much higher.
However, I was on CRAIGSLIST and noticed that the Roanoke and New River Valleys do not have a community. Why is this? Does anyone know? When clicking on Greensboro the link below showed how cheap and effective it was to post jobs on CRAIGSLIST. CRAIGSLIST also says that their number one visited site is the JOBS section. We need to create one of those communities in this region. It is apparent that the workers we want in this region are the same folks who are members of this community. How do we create a CRAIGSLIST community?
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Well...that's a question that tens of thousands of people are asking every day. The answer is...you can't. It's a major problem with the way Craigslist defines a community. They do it by city name. This immediately creates discrimination because you are either in our your not.
That's why a new website, called 4grabs.org, was developed in a small town in California...because they were tired of waiting to be included in Craigslist.
Instead of defining communities by city or region, they attach a geographic location [geotag] to each post. The location can be anywhere on the surface of the earth. They have a search engine that picks posts by their location and displays them to you on a map of your community.
They've just finished their beta testing in the Santa Cruz area of California so most of the postings are in that area. But 4grabs.org will work in your area right now. All you need to do is start posting and spread the word.
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what is the number one way you look for jobs.
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