I was asked to speak to a 1,000-student Virginia Tech business management class about the transition from college student to young adult and those 10 years in between. By a simple show of hands from the audience, I was intrigued by the following:

• 25% of the students either knew where the Virgina Tech Corporate Research Center was located or what it was
• 10% of the students knew what a blog was (that was amazing)
• 50% of the students are on Facebook.com regularly

One of the points I shared with the students is the plethora of communication channels that are present today are actually isolating generations into specific niche groups. As a result, it becomes more and more difficult to reach Generations X and Y and many Baby Boomers may not have an interest or understanding of the new communication technologies.

One of these niche groups is Facebook.com. It is amazing the maturity of this community and how much time college students (and high school students) spend on it. If you want to reach these college students, Facebook.com is the place to do it. However, unless you are an alumni or administrator, the "registration process" may prevent you from being able to connect to the community. But give it a try.