We have mentioned the Return to Roots program in far southwest Virginia as a way to recruit native sons and daughters back home to fill vacancies of very good paying jobs. Paul Dellinger of the Roanoke Times wrote a nice piece on this initiative that has been endorsed by Governor Kaine. 

Our friends in far southwest, have jobs, just like Roanoke and the NRV. However, the disconnect comes in the mismatch of skill sets with positions available.

Additionally, quality of life is a huge component that comes into play. If IT jobs are in such high demand virtually everywhere in the country, then the job seeker can focus on where he or she wants to live. The quality of life amenities become even more important.

Likewise, if positions are available, then the question must be asked what are individuals doing to make themselves employable in the local labor market? Are they obtaining new skills sets for today’s economy?

Ultimately, the Return to Roots program is a proactive and innovative way of addressing some of the challenges in rural America. The people of those communities should be appreciative for the work this group is doing.

If you know someone who is from far Southwest Virginia, please let them know about this program.