The Roanoke Times has created an interesting tool to connect all local college students in the Roanoke and New River Valley called BigLickU. Thanks to Eric for sending the article found at NRV News.
There is no doubt the newspaper industry has been trying to find a creative way to connect to this demographic audience. Many are no longer reading traditional newspapers.
The site leaked out some time ago and it remained live for public view. However, the latest version is much different and focuses heavily on YouTube videos for content and has a plethora of advertisements throughout the site ro support the maintenance. There are also opportunities for visitors to give feedback and post comments.
Overall, it is a site you definitely want to visit and congrats to the Roanoke Times for recognizing a need and executing.
The question is will college students embrace it and spread it though viral channels to make BigLickU as popular as Facebook? That is to be seen.
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