A very interesting NY Times article talks about the readership of newspapers among young adults. This stat is surprising not that it is only 16%, but 16% seems HIGH!

Employers must realize if they are trying to promote things to do and jobs with the newspaper, then they are only going to get 16% of that population. What about the other 84%? What are promoters and employers doing to address these folks?

Some time ago NY Times mentioned they now have more online subscribers than print subscribers. Could print newspapers eventually move online?

Bloggers appear to be the newspaper columnists of the future on regional and/or specific topics. If you are not blogging, then now is a good time.