This fantastic article appeared in the December 29 edition of the New York Times highlighting the city’s new Arts Museum to be opened in November of 2008.

There has been much discussion on this structure, and certainly this type of exposure is what was expected. We can anticipate more, similar coverage as we get closer to the opening.

Certainly, this positive PR helps with economic development, people recruitment, tourism and making Roanoke an overall cool city with YPs in the Creative Class.