The common saying among knowledge base workers is “there are no jobs in Roanoke and that is why I move to larger metro areas”. However, if the place you live is more important than your job or profession, then perhaps one would have seen the demand for skill sets in the region before deciding on a plan of study. Instead of saying there are no jobs in Roanoke, which is a myth and inaccurate, the true response should be, “what are you doing to make yourself employable in the Roanoke labor market?” There are plenty of companies with a lot of jobs to fill, but what skill sets does a job seeker bring to the company? A job of $40,000 a year is not an entitlement for a college graduate. Recent college graduates have been fooled by society that a degree will automatically result in a job, and that is not necessarily the case, especially with degrees in non-billable skills.