We received a direct mail piece from the office of university relations, marketing and strategic communications from Virginia Tech asking alums to go to ThisIsTheFuture.com and submit their story and photo to the site to provide an inventory of what Hokies are doing to serve their communities. The idea is fantastic in creating that online brand identity that is so important especially with the younger demographic audience.

We also were involved in creating MyRoanokeStory.com that does something very similar - to showcase Roanokers unique stories and build that online identity.

These are examples of online activities we must embrace and promote in order to build our online brand in the region. Therefore, if you are a Hokie and/or a Roanoker, then please go to these sites and participate.