Economic Development Online by Ubalde and Krueger
As a follow up to Economic Development Marketing, Ubalde clearly explains and offers solutions for the different types of online tools economic developers can use to transform a region. Through charts, graphs, stories and screen shots, the book outlines how ED professionals can implement new technologies their private sector customers are using such as Yelp, Four Square, cloud computing, SEO, SEM, SMO, Twitter, to leverage results and gain credibility in the complex and competitive industry.
For example, Ubalde says the implementation of ED strategy should be distributed to a much larger legion of voices and partners that can share, forward, tweet, like and communicate your message.
The days of a select few groupthinkers setting traditional regional economic policy is behind us. The present and future of economic development is empowering individuals in your offline community – who have a presence in these online communities – to share and implement your vision.
ED professionals would be operating irresponsibly by not becoming a user, student and expert of the book’s content. Further, creative leaders who set regional economic development strategy would be wise to align with Ubalde’s organization – ZoomPropsector.com.
