WISH: For talented people external to the region to personally move to the RNR, move their businesses to the region, or start businesses in the RNR.

Step 1 (NOW) – Positively build the RNR as one region online through a variety of tactics in a variety of communities and media.

Step 2 (Mid-Term Goal) - Promote and assist organizations (Ex. NCTC, Smart Way Bus, 81 Reaosns to Connect) that increase the number of people living in the Roanoke MSA and working in the Blacksburg MSA and vice versa. This will work toward combining and eventually merging the two MSAs.

Step 3 (Long-Term Goal) – Create one unified economic development organization in the RNR.