The fifth tactic to help your community attract and retain YPs in your region. These tactics are proven from a 3.5 year case study in Roanoke, Virginia.

Make your YP initiative a political issue

Attracting and retaining young people is an issue not many people can complain or gripe about. We all want our kids to live close by; therefore, there was rarely negative support for initiatives, if any. In turn, a YP candidate for city council emerged and he amassed the YP votes and created a rather large and powerful voter block, which propelled him to victory. Now there is a visible young professional voice as an elected official. This representation communicates volumes to the next generation.