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This is the third part of a series to better help communities who are struggling to attract and retain their best and brightest. Use this technique.
Media pitches on your successes
Pitching stories to media outlets about YP initiatives is easier than you think. Perhaps because the media outlets are desperately trying reach this demographic audience, or perhaps most of the reporters who are YPs in a smaller media market can identify with the issue. These PR stories have been great at reaching some of the target audience, but it has also reached the parents of these YPs who have told their children. Also, since most the video clips and news articles are online, we can easily use them to promote/validate our programs with ease through email and other peer-to-peer channels.
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