Scarborough Research released this study showing the percentage of residents in the 120 DMAs, according to Nielsen, who have broadband access (defined as either cable modem or DSL). Roanoke-Lynchburg was last on the list measured of 79 DMAs with a 29% mark. Roanoke is the 67th largest DMA in the U.S.
What does this mean? It depends on how you look at it.
It could be more of a choice, people not wanting to invest in the broadband in their homes.
It could be access due to the mountainous terrain and wiring is less cost efficient by the companies.
It could be since the percentage of internet users are doing only email and light surfing, they may not need the speed and power of broadband for downloading music and video.
According to a former employee of Hughes Net - a satellite broadband provider - Roanoke is one of the strongest market units perhaps because of its geography constraints of traditional broadband, yet the desire to have access to broadband.
There is no doubt accessing the information highway today is like accessing the interstate highway from years back and certainly among a younger, web savvy audience broadband is an essential lifestyle amenity just like running water was in rural America several generations ago. We must acknowledge the importance of broadband and being connected in this fast and powerful way.
